Case Study: Patricia Field for House of Rocawear
Sex and the City stylist Patricia Field’s teamed with Damon Dash of Rocawear clothing to create an exclusive line named "Patricia Field for House of Rocawear." FYI launched the collection with an event held at the Ono lounge in the Hotel Gansevoort on February 9, 2005. With sounds by DJ Clark Kent, attendees including Lil Kim, Naomi Cambell, Ja Rule, and Cam’ron enjoyed cocktails and hors d’oeuvres surrounded by Field’s punk rock glam designs. The event garnered national and regional press in the Daily News, the New York Post, Life & Style and Vegas magazine.
