Case Study: Danity Kane
Multi-platinum/multi-cultural super girl group Danity Kane have been coined as the biggest female multi-cultural super group since The Spice Girls. They have their own individual, edgy style. In 2008 FYI launched a lifestyle campaign which included branding the group as style trendsetters with consistent style coverage in Us Weekly, In Touch, Ok! And Life & Style as well as features in GQ, Seventeen, Complex, USA Weekend Magazine, Men’s Fitness including the aligning them with charitable organizations and making them a new face of PETA, People for the ethical treatment of animals.
